Pizza Pizza

With over 750 locations, Pizza Pizza is the largest pizza franchise in Canada, and a reputable leader in the quick service restaurant industry. Pizza Pizza prides itself in its innovation and leading-edge technology.

Project Summary 

Pizza Pizza’s franchise development team accumulates thousands of leads from website inquiries and tradeshows. To help with responsivity and awareness maintenance, they leverage Intelligent Lead Nurturing. Utilizing Zoho CRM and Act-On Marketing Automation, leads are effortlessly nurtured after acquisition. AXIS’ bilingual Franchise Recruitment Specialists are an extension of Pizza Pizza’s franchise development team, educating leads in both English and French. All leads are called within one day of inquiry followed by a never ending email drip campaign that educates them on the benefits of franchising with Pizza Pizza.

Ongoing Awareness Maintenance 

With Intelligent Lead Nurturing, Pizza Pizza’s franchise leads from all sources are communicated with immediately and continuously. They are purposely guided towards the online application form, qualified, and then handed off to the franchise development team to be interviewed.

Stale Lead Re-activation 

Upon launch, three years’ worth of stale leads were re-activated, re-engaged and qualified. The average inquiry to application time was decreased by 3 weeks and the average monthly application volume was increased by 10 times! 

Steve Collette (CEO & Founder, 3rd Degree Training), Sebastian Fuschini (Senior Vice President Franchising, Pizza Pizza), Corey Nicholson (VP Business Development, AXIS Integrated)

“Since launch, our conversion rate has increased significantly. We are able to dedicate more time to qualified prospects and exploring new development opportunities.”

Meaghan Ariss
Franchise Development Coordinator

Pizza Pizza

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