Canadian Franchise Association
The CFA is a national, not-for-profit association of more than 700 corporate members representing over 40,000 franchise business owners. They are the voice of the franchise community and the recognized authority on franchising in Canada.
To help busy franchisors follow up with their LookforaFranchise.ca leads in a timely and efficient manner, the CFA and AXIS Integrated partnered up to provide a lead nurturing addition to the existing lead generation program. The value-added lead nurturing extension ensures that all leads captured on lookforafranchise.ca are contacted immediately with a branded auto-response email. Leads are encouraged to visit member brands’ websites, apply for a franchise, or book a call with the franchise development team.
Strategic Calls To Action
Through Intelligent Lead Nurturing, participating brands enable their leads to schedule calls through an online scheduling tool integrated with their calendar. Leads are encouraged to apply for a franchise through an online, mobile-optimized application form.
Never Drop A Lead
CFA members benefit from the introductory lead nurturing program by ensuring all leads are responded to in real-time. For young brands, an aspect of professionalism is added to the lead follow-up process. The CFA benefits from a value-added service being packaged with the advertising program.
“AXIS understands the unique needs of the franchise community. They have contributed their expertise in lead nurturing to help the CFA and our members improve our marketing and recruitment efforts.”
Vice President, Content & Marketing