Opening several new locations every month, COBS Bread is North America’s fastest growing bakery concept. With over 125 stores currently, COBS is on track to establish 200 bakeries by 2022.
In early 2017, COBS Bread and AXIS Integrated embarked on an aggressive Canadian expansion plan to grow the network by 100 bakeries within five years. Intelligent Lead Nurturing plays an integral role in COBS’ growth. Territories with an appropriate volume of qualified leads are targeted for development. Attractive lease spaces are acquired with minimal risk and franchisees are selected, enabling quick and efficient expansion. Utilizing Intelligent Lead Nurturing, including AXIS’ team of friendly Franchise Recruitment Specialists to manage all leads, COBS is able to focus on strategic initiatives and signing agreements with new franchisees.
Transforming Customers into Franchisees
Happy customers often become franchisees. With Intelligent Lead Nurturing, customers are presented with franchise advertising via email. Using Act-On Marketing Automation, engaged recipients are automatically moved into the franchise development nurturing stream. Easy wins are made possible with our technology.
Snail Mail, Modernized
Non-responsive leads are mailed coupons. Upon redemption, leads become engaged with the brand and encouraged by happy franchisees. New franchise applications soon follow! Direct mailing is effortlessly executed with Intelligent Lead Nurturing.
Outstanding Results with
Intelligent Lead Nurturing
Since launch, COBS’ average monthly lead-to-applicant rate more than doubled. Non-performing lead generation sources were identified and shut down. The quarterly growth goals are being met and often exceeded!