COBS Bread 

Opening several new locations every month, COBS Bread is North America’s fastest growing bakery concept. With over 125 stores currently, COBS is on track to establish 200 bakeries by 2022.

Cobs Bread territory map

Project Summary 

In early 2017, COBS Bread and AXIS Integrated embarked on an aggressive Canadian expansion plan to grow the network by 100 bakeries within five years. Intelligent Lead Nurturing plays an integral role in COBS’ growth. Territories with an appropriate volume of qualified leads are targeted for development. Attractive lease spaces are acquired with minimal risk and franchisees are selected, enabling quick and efficient expansion. Utilizing Intelligent Lead Nurturing, including AXIS’ team of friendly Franchise Recruitment Specialists to manage all leads, COBS is able to focus on strategic initiatives and signing agreements with new franchisees.

Transforming Customers into Franchisees

Happy customers often become franchisees. With Intelligent Lead Nurturing, customers are presented with franchise advertising via email. Using Act-On Marketing Automation, engaged recipients are automatically moved into the franchise development nurturing stream. Easy wins are made possible with our technology.

Cobs Bread email example
cobs bread - be your own boss

Snail Mail, Modernized

Non-responsive leads are mailed coupons. Upon redemption, leads become engaged with the brand and encouraged by happy franchisees. New franchise applications soon follow! Direct mailing is effortlessly executed with Intelligent Lead Nurturing.

Outstanding Results with 
Intelligent Lead Nurturing

Since launch, COBS’ average monthly lead-to-applicant rate more than doubled. Non-performing lead generation sources were identified and shut down. The quarterly growth goals are being met and often exceeded! 

Cobs Bread franchisee opening
Axis with cobs bread team
AXIS Integrated meets with COBS Bread franchise development team. From left to right, Brad Bissonnette (VP Marketing & Franchise Recruitment, COBS Bread), Corey Nicholson (VP Business Development, AXIS Integrated), John Gilson (VP, COBS Bread)

“AXIS has made a significant contribution to the growth of our Franchise Recruitment pipeline by increasing our lead conversion rates. I could not recommend a better agency to help you convert leads into true prospects for your business.”


Abbie Burns
Franchise Recruitment Manager

Cobs Bread

Join North America’s Fast Growing Brands

Get your questions answered. Schedule a 30 minute consultation with AXIS Integrated today.